Domestic Abuse Awareness
Domestic Abuse is a social cause that I care a lot about. I wanted to bring more awareness to how abuse does not discriminate and can happen in any relationship. That it isn’t something that just can happen to women, but also men. In both hetero and homo sexual relationships. I wanted to avoid using an imagery that could be triggering to victims and went completely typography. I hand wrote each ad as if I was telling the victim’s story of what is running in their head during abuse. I wanted it to emotionally inspire people to speak up and bring an end to domestic abuse.